Exhibitors planning their trade fair participations can find reliable and comparable data in the 2010 FKM Report, now published by the FKM – Society for Voluntary Control of Fair and Exhibition Statistics. Last year a total of 64 organisers belonging to FKM had their trade fairs audited according to uniform regulations.
In addition to providing basic data such as exhibitor, space and visitor figures at 231 German events, FKM has also published the results of visitor structure surveys carried out among trade visitors and the general public at 173 trade fairs. The information is also available online at www.fkm.de; data on numerous trade fairs from the first six months of 2011 can be found there as well.
Speaking at the publication of the annual report, FKM Chairman Wolfgang Marzin said: “Certification by FKM provides decision-makers with vital trade fair statistics. FKM statistics supply information on potential audiences, visitors’ job positions and their influence on buying decisions. FKM statistics offer exhibitors the security they require when they choose trade fairs and evaluate their own participation.”
In addition to the German member companies, two guest members from abroad, the Verona Trade Fair Company and the Hong Kong Trade Development Council had a total of 16 trade fairs audited. One trade fair held by a German organiser abroad was also audited.
The 2010 FKM report can be downloaded at Media Centre. Additional information on FKM is available at www.fkm.de.
