News & Expertise
What actually is an international trade fair?
Practically every self-confident trade fair advertises itself as “international”. But in many cases it’s not clear what that actually refers to, and above all: above what level of exhibitors or visitors is… › more
What actually are net and gross exhibition space?
In exhibitors’ brochures, press releases or on the organiser’s website one often comes across indications of area in relation to an exhibition which are accompanied by the terms gross or net, or… › more
1988: Exhibition statistics without borders
Exhibition statistics which crossed national borders in Europe were published for the first time at the end of the 1980s. The first “European Trade Fair and Exhibition Statistics 1988” contained statistics about… › more
What actually is a trade visitor?
The main decisive factor determining whether an exhibitor is successful is whether the visitors expected by the exhibitor are actually in attendance. A lack of clarity about the visitor structure often leads… › more
What actually is an exhibitor?
When is a company considered to be an exhibitor at an exhibition? If its products can be seen anywhere at the exhibition, perhaps? Not quite, because in that case exhibitions at which… › more
