News & Expertise
2011, 2015
What actually is a trade visitor?
The main decisive factor determining whether an exhibitor is successful is whether the visitors expected by the exhibitor are actually in attendance. A lack of clarity about the visitor structure often leads… › more
2004, 2015
What actually is an exhibitor?
When is a company considered to be an exhibitor at an exhibition? If its products can be seen anywhere at the exhibition, perhaps? Not quite, because in that case exhibitions at which… › more
