Johannes Kirsch

Senior Director International Affairs
ZVEI – German Electrical and Electronic Manufacturers‘ Association

“Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation. Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs. We as an association promote the value of FKM examined trade fairs to the benefit of our member companies.”