Thilo Brodtmann
Executive Director
VDMA, the German Engineering Association
“Trade fairs are the most important but also the most complex marketing instrument that the mechanical engineering industry has at its disposal. That is why special attention needs to be paid when selecting the right trade fair, planning a trade fair exhibit and subsequently evaluating its success. The certified trade fair statistics and visitor analyses provided by the FKM are invaluable in helping our members to carry out these tasks.”
