Information breaking down the individual characteristics of exhibition visitors, as defined by FKM, serves to provide a more detailed look at the volume of visitor data. Information is to be polled according to standardised questionnaires in the shape of FKM visitor profile analyses.
In order for the FKM visitor profile analysis to be recognised, volume data certified by FKM for the corresponding trade fair/exhibition must exist.
More details you can find in documents which you can download here.
