A hybrid exhibitor is defined as an entity (company, individual person or organisation) which has been granted approval for an exhibitor stand space by the exhibition organiser and digital platform which presents or distributes products, services and/or rights with personnel. There must be the opportunity for synchronous interaction with the visitors during the official running time (e.g. chat, video call, personal conversation).
Similar to physical trade fairs/exhibitions, there may also be co-exhibitors and joint stand exhibitors at hybrid fairs, which are counted as hybrid exhibitors according to the certification rules for physical fairs.
A hybrid exhibitor can be counted several times on condition that he is present at a physical trade fair/exhibition on several exhibitor stand areas of his own, which must be located in clearly visually separate areas and address different target groups with different focal points of offers.
