An exhibitor is defined as an entity (company, individual person or organisation) which has been granted approval for an exhibitor stand and, in said area together with present staff, exhibits and/or markets products, services and/or rights.

An exhibitor may be represented as a main exhibitor or co-exhibitor.

An exhibitor may be counted more than once, provided that he is represented in more than one exhibitor stand space, which must be in a visually distinctly separate area, and provided that the exhibitor targets different audiences with different key products.