{"id":19922,"date":"2025-07-16T15:00:39","date_gmt":"2025-07-16T13:00:39","guid":{"rendered":"https:\/\/www.fkm.de\/auma-publishes-trends-2025-2026-for-the-trade-fair-industry\/"},"modified":"2025-09-04T18:36:55","modified_gmt":"2025-09-04T16:36:55","slug":"auma-publishes-trends-2025-2026-for-the-trade-fair-industry","status":"publish","type":"post","link":"https:\/\/www.fkm.de\/en\/auma-publishes-trends-2025-2026-for-the-trade-fair-industry\/","title":{"rendered":"AUMA publishes \u2018Trends 2025\/2026\u2019 for the trade fair industry"},"content":{"rendered":"<p>The Association of the German Trade Fair Industry (AUMA) has released its annual publication \u2018Trends 2025\/2026\u2019. Under the motto \u2018Change is our constant companion\u2019, seven key developments in the industry are highlighted. It is clear that internationalisation remains the foundation and isolation is not a trend. According to AUMA, even in times of crisis, cost pressure and global upheaval, the trade fair industry is considered a stable place for exchange, trust and innovation. Digitalisation, the use of AI and resource-saving investments are shaping the transformation of an industry that continues to rely on personal encounters. AUMA also uses facts and figures to demonstrate the importance of Germany as a trade fair location: more than 230,000 jobs depend on the industry, and two-thirds of all leading trade fairs worldwide take place in this country.<\/p>\n<p>To the <a href=\"https:\/\/trends.auma.de\/en\/2526\/cover\/\" target=\"_blank\" rel=\"noopener\">AUMA annual publication \u2018Trends 2025\/2026\u2019<\/a> (online).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the motto \u2018Change is our constant companion\u2019, AUMA highlights seven key developments in the industry.<\/p>\n","protected":false},"author":2,"featured_media":19925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[244,256,347],"class_list":["post-19922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-expertise","tag-auma-en","tag-fair-industry","tag-trends-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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