The Society for the Testing of Trade Fair Data in Germany (FKM) has introduced new key figures for the certification of trade fairs: Total Attendance, Customer Satisfaction and Intention to Re-visit. The aim is to further adapt certification to changing market conditions. This was decided by the shareholders of FKM – Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen last December in Hanover.<\/p>\n
The total number of participants includes visitors, exhibitor personnel and media representatives as well as speakers and congress participants if they are present at the trade fair. This figure is primarily used internationally and supplements the previous count, which only referred to visitors.<\/p>\n
The new key figures can initially be certified as an option. They offer a valuable addition to the existing key figures and focus more on qualitative aspects than purely quantitative ones. This not only improves international comparability, but also facilitates communication about the value of trade fairs. At the same time, FKM remains compact and efficient as an organization.<\/p>\n
\u201cThe main purpose of introducing these new key figures is to increase transparency for exhibiting companies and visitors,\u201d says Dr. Jochen K\u00f6ckler, Chairman of FKM. \u201cIt is crucial for the trade fair industry both to promote confidence in the strengths of trade fairs and to communicate the right key figures for measuring success. This makes it possible to present the unique selling proposition of trade fairs more clearly and comprehensibly.\u201d<\/p>\n
The resolutions are based on two years of intensive committee work by FKM. Hendrik Hochheim, Managing Director of FKM, and Tanja Gerhardt, Chairwoman of the FKM Working Committee, reported on the challenges that had to be overcome. \u201cIt was a demanding task to find solutions that took into account the complexity of the trade fairs. It was not just about creating something new, but also about preserving what already existed,\u201d they explain. The aim was to adapt the inspection processes to market requirements and international standards.<\/p>\n
Together with the auditors, the processes were made more efficient, helping the industry to save costs without jeopardizing credibility and data quality. One example of these measures is the minor change to on-site audits.<\/p>\n
\u201cWe have succeeded in adapting the certification rules so that they meet current market requirements without losing professionalism,\u201d says Britta Wirtz, First Deputy Chairwoman of FKM. \u201cFKM has shown itself to be an organization that is able to adapt flexibly to new requirements while maintaining high standards.\u201d Special thanks go to all those involved who have made a significant contribution to these successful results.<\/p>\n
FKM remains the central and objective authority for the certification and publication of trade fair and exhibition data in Germany. Every year, more than 30 organizers together have around 150 trade fairs and exhibitions certified by FKM.<\/p>\n","protected":false},"excerpt":{"rendered":"
The FKM is introducing new indicators for the certification of trade fairs: a stronger focus on qualitative aspects and adaptation to market requirements and international standards.<\/p>\n","protected":false},"author":2,"featured_media":19548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104,59,58],"tags":[],"class_list":["post-19579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-news-expertise","category-press-releases"],"acf":[],"yoast_head":"\n