President and CEO
Messe Frankfurt GmbH

“FKM data are the better exhibition data. They are objective, trustworthy, reliable and comparative. They enable Messe Frankfurt to provide its customers with transparent answers to the most important question: will my target group be represented? It’s also important for us to precisely analyse where we can improve, in order to meet the needs of our partners, exhibitors and visitors. FKM data help Messe Frankfurt continue to be the best partner to different industries for bringing people in their business together.”

Der Beitrag Marzin, Wolfgang erschien zuerst auf FKM.

Chairman of the Managing Board
Deutsche Messe AG

“Exhibitions can only be successful if they provide maximum transparency for exhibitors and visitors. Transparency is a key precondition for a trusting and honest collaboration between exhibition organisers and their customers. For this reason, we have the visitor structure analyses for our exhibitions certified by FKM.”

Der Beitrag Koeckler, Jochen erschien zuerst auf FKM.

Senior Director International Affairs
ZVEI – German Electrical and Electronic Manufacturers‘ Association

“Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation. Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs. We as an association promote the value of FKM examined trade fairs to the benefit of our member companies.”

Der Beitrag Kirsch, Johannes erschien zuerst auf FKM.

Head of Foreign Trade & Export Promotion
SPECTARIS

„We regard the FKM as a very good tool for better evaluating the success of trade fairs by means of comparable data. It is important for us as an association to have objective parameters so that we can reliably assess the advantages of trade fairs for our various industries. This allows us to make informed decisions regarding the association’s involvement in specific trade fairs.”

Der Beitrag Goldenstede, Jennifer erschien zuerst auf FKM.

Executive Director
VDMA, the German Engineering Association

“Trade fairs are the most important but also the most complex marketing instrument that the mechanical engineering industry has at its disposal. That is why special attention needs to be paid when selecting the right trade fair, planning a trade fair exhibit and subsequently evaluating its success. The certified trade fair statistics and visitor analyses provided by the FKM are invaluable in helping our members to carry out these tasks.”

Der Beitrag Brodtmann, Thilo erschien zuerst auf FKM.

Managing Director
Messe Bremen

“The secret to gaining people’s trust is hard facts rather than many words, and that is what we deliver thanks to the auditing of our trade fair statistics by FKM. Our trade fairs have chosen this instrument as an indispensable quality seal that sets them apart from other international events. It makes it possible to secure the participation of exhibitors by presenting them not only with modern trade fair concepts but reliable statistics as well.”

Der Beitrag Schneider, Hans Peter erschien zuerst auf FKM.

Managing Director
Landesmesse Stuttgart

“Trade fairs are ideal networking opportunities, as they are among the best instruments, if not the best, for marketing products that must be explained, and are the most efficient way to make personal contact with the customer. That is why certified key figures are all the more important for planning the success at trade fairs. Certification by FKM gives our customers a solid foundation on which to base these plans.”

Der Beitrag Bleinroth, Roland erschien zuerst auf FKM.

Managing Director
HINTE GmbH

“Innovative and forward-looking companies in particular make very successful use of trade fairs as part of their marketing strategy. Despite being an emotive platform whose defining element is personal dialogue trade fairs require rational preparation. That is the only way to fully exploit their wide-ranging potential. FKM provides relevant and reliable planning data and stands for transparent, quality statistics which benefit everyone concerned.“

Der Beitrag Hinte, Christoph erschien zuerst auf FKM.

Chief Executive Officer
Koelnmesse GmbH

”New exhibitors in particular need planning certainty for their participation in trade fairs – and FKM provides the necessary important data, which is reliable and has been independently audited. For us it is essential that the money spent by our exhibitors on trade fairs is worthwhile, because the success of our customers is that of Koelnmesse.“

Der Beitrag Böse, Gerald erschien zuerst auf FKM.

Chief Executive Officers
NürnbergMesse GmbH

“For us auditing by FKM is rather like a trade fair maintenance check. In addition to looking at their own criteria list customers refer to our certified and well-publicised FKM statistics in order to select the ‘right’ trade fair.“

Der Beitrag Ottmann, Fleck erschien zuerst auf FKM.