Visitors

A physical exhibition visitor is defined as a person attending a trade fair/exhibition during the hours in which it is officially open to exhibition visitors, who wishes to obtain information … › more

A hybrid exhibition visitor is defined as a person attending the physical and digital part of a hybrid exhibition during the official open hours.

A digital exhibition visitor is defined as a person attending the digital exhibition or the digital part of a hybrid exhibition during the official open hours. … › more

Total attendance is the total number of participants at a trade fair/exhibition who are present during the official opening hours for trade fair visitors. Total attendance includes visitors, exhibitor … › more

Exhibition visit means the entry of an exhibition visitor into a physical trade fair/exhibition or the use of the offerings of a hybrid or digital exhibition by a physical, … › more

Trade visitor refers to a visitor to a trade fair who attends a trade fair/exhibition for professional or business reasons.

General public visitors are defined as visitors attending a trade fair/exhibition for private reasons.

Information breaking down the individual characteristics of exhibition visitors, as defined by FKM, serves to provide a more detailed look at the volume of visitor data. Information is to … › more

The nationality of exhibition visitors is based upon his own information during the visitor registration process or upon a representative visitor survey.

The intention to return refers to whether trade fair visitors intend to visit the next trade fair after their current visit.