A hybrid trade fair/exhibition is an event which takes place in a physical location (physical part), over a limited period of time, complemented by a digital trade fair (digital part) within a common content framework.

At the trade fair/exhibition market participants are brought together to exchange business and/or knowledge. The market participants have the opportunity for synchronous interaction both at the real place and online and must be clearly identifiable, e.g. by registration. The official duration is limited to three weeks. It is determined by the exhibition organiser by specifying the duration and opening hours.