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Certified exhibition data you can rely on

Key figures for successful marketing

FKM is a strong partner for the exhibiting industry in Germany and the whole world – a partner which inspires confidence. For five decades we have supplied decision-makers in companies with certified exhibitor and visitor data for exhibitions in Germany. Because only facts are a solid basis for objective evaluations and decisions – this is how successful exhibitions are planned.

Find out more about the Society for the Voluntary Control of Fair and Exhibition Statistics, our services, our standards and our audit procedures.

Certified exhibition data is our trademark.

press & Knowhow

Global Exhibitions Day 2017

19. April 2017|0 Comments

The international trade fair industry is participating in the second Global Exhibitions › more

Reliable exhibition statistics to plan ahead with confidence

20. March 2017|0 Comments

Statement: Klaus Dittrich, CEO of the Messe München and since 2017 Chairman of › more

Faster and more precise trade fair searches

10. February 2017|0 Comments

Our exhibition database has become an efficient and indispensable planning tools for › more

What the experts say
» Important for deciding on our company’s future participation in trade fairs
Valeska Haux

Senior Director Corporate Marketing
MULTIVAC

“Trade fairs are MULTIVAC’s most important marketing Instrument. We make use of data from FKM to measure the success of finished projects and as a tool for deciding on our company’s future participation in trade fairs.”

» Valid, verified data is of great interest to us
Dr Michael Raffel

Marketing Division Manager
AMC Germany

“Valid, verified data is of great interest to us. Ultimately, we need to be able to justify to our sales partners why we attend which exhibition. If I don’t have any certified information from the event organiser, I’m not really in a position to assess our investment in the stand and in stand space.”

» Transparency of key exhibition figures is important for the success of trade fairs
Johannes Kirsch

Senior Director International Affairs
ZVEI – German Electrical and Electronic Manufacturers‘ Association

“Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation. Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs. We as an association promote the value of FKM examined trade fairs to the benefit of our member companies.”

» Very good tool for better evaluating the success of trade fairs
Jennifer Goldenstede

Head of Foreign Trade & Export Promotion
SPECTARIS

„We regard the FKM as a very good tool for better evaluating the success of trade fairs by means of comparable data. It is important for us as an association to have objective parameters so that we can reliably assess the advantages of trade fairs for our various industries. This allows us to make informed decisions regarding the association’s involvement in specific trade fairs.”

» Certified statistics and visitor analyses are an invaluable help for our members
Thilo Brodtmann

Executive Director
VDMA, the German Engineering Association

“Trade fairs are the most important but also the most complex marketing instrument that the mechanical engineering industry has at its disposal. That is why special attention needs to be paid when selecting the right trade fair, planning a trade fair exhibit and subsequently evaluating its success. The certified trade fair statistics and visitor analyses provided by the FKM are invaluable in helping our members to carry out these tasks.”

» The FKM data are important core values for planning the exhibition
Felix Withöft

Head of Marketing
Vorwerk Deutschland Stiftung

“The audit conducted by the FKM is highly important for us as an exhibitor to be able to design and evaluate our exhibition presence in the best possible way. Structural features such as the general conditions, the target groups or brand environment are important core values for planning an exhibition.”

» A neutral organisation confirming the superior quality of our events
Carola Schwennsen

Chief Executive Officer
Fachausstellungen Heckmann GmbH, Hannover

“It is very important for us to have our exhibitions certified by FKM because this is a neutral organisation confirming the superior quality of our events. That strengthens our market position and sets us apart from those companies who do without this certification.”

» The secret to gaining people’s trust is hard facts rather than many words
Hans Peter Schneider

Managing Director
Messe Bremen

“The secret to gaining people’s trust is hard facts rather than many words, and that is what we deliver thanks to the auditing of our trade fair statistics by FKM. Our trade fairs have chosen this instrument as an indispensable quality seal that sets them apart from other international events. It makes it possible to secure the participation of exhibitors by presenting them not only with modern trade fair concepts but reliable statistics as well.”

» Certified key figures are a solid foundation for planning the success at trade fairs
Ulrich Kromer

Managing Director
Landesmesse Stuttgart

“Trade fairs are ideal networking opportunities, as they are among the best instruments, if not the best, for marketing products that must be explained, and are the most efficient way to make personal contact with the customer. That is why certified key figures are all the more important for planning the success at trade fairs. Certification by FKM gives our customers a solid foundation on which to base these plans.”

» Transparent, quality statistics which benefit everyone concerned
Christoph Hinte

Managing Director
HINTE GmbH

“Innovative and forward-looking companies in particular make very successful use of trade fairs as part of their marketing strategy. Despite being an emotive platform whose defining element is personal dialogue trade fairs require rational preparation. That is the only way to fully exploit their wide-ranging potential. FKM provides relevant and reliable planning data and stands for transparent, quality statistics which benefit everyone concerned.“

» The certification of trade fair figures creates comparability and transparency
Philipp Paingt

Head of Department Shows & Events
BITKOM

“The certification of trade fair figures creates comparability and transparency. This in turn promotes confidence among exhibitors and visitors while making it significantly easier for our members to reach an objective decision as to whether to take part in a trade fair or not.”

» The necessary important data – reliable and independently audited
Gerald Boese

Chief Executive Officer
Koelnmesse GmbH

”New exhibitors in particular need planning certainty for their participation in trade fairs – and FKM provides the necessary important data, which is reliable and has been independently audited. For us it is essential that the money spent by our exhibitors on trade fairs is worthwhile, because the success of our customers is that of Koelnmesse.“

» Auditing is like a trade fair maintenance check
Dr. Roland Fleck and Peter Ottmann

Chief Executive Officers
NürnbergMesse GmbH

“For us auditing by FKM is rather like a trade fair maintenance check. In addition to looking at their own criteria list customers refer to our certified and well-publicised FKM statistics in order to select the ‘right’ trade fair.“

» Valid, independently audited data are the best indicator of the actual effectiveness of a trade fair
Hans-Joachim Erbel

Chief Executive Officer
Reed Exhibitions Deutschland GmbH

“We don’t rely on impressions when it comes to success at trade fairs. Valid, independently audited data describing our coverage are the best indicator of the actual effectiveness of a trade fair. Trade fair companies are well advised to focus more on effectiveness in the interest of their customers and the entire industry.”

» Because good partnership is founded on trust
Werner M. Dornscheidt

Chief Executive Officer
Messe Duesseldorf

͞”We have trade fairs audited by FKM because good partnership is founded on trust and we want our customers to know that they can trust our data.”

» Exhibitors need objective data
Dr. Wolfram von Fritsch

Chief Executive Officer
Deutsche Messe AG

“Exhibitors increasingly examine the quality and type of visitor they will meet before deciding on whether to take part in a trade fair. That is why they need objective data and why we have the visitor statistics of our trade fairs certified by FKM. This provides our customers with reliable planning data to compare with other events and documents the quality of our visitors.”

» The heart of a successful relationship between trade fair organisers and their customers
Martin Buhl-Wagner

Chief Executive Officer
Leipziger Messe GmbH

“The certified data supplied by FKM is at the heart of a successful relationship between trade fair organisers and their customers. It guarantees transparency and creates an atmosphere of trust. FKM’s quality seal provides exhibitors and visitors with a decision-making tool that enables them to better assess the marketplace that trade fairs represent.”

» Thanks to FKM events are even more transparent
Bernd Aufderheide

Chief Executive Officer
Hamburg Messe und Congress GmbH

„For Hamburg Messe und Congress GmbH, being able to compare reliable trade fair statistics has a high priority. Thanks to FKM events are even more transparent. That increases confidence among long-standing exhibitors and makes it easier to attract new customers. Such transparency is greatly valued by our business partners.”

» For many years crucial to our decision-making
Rudolf Sommer

Senior Corporate Manager Brands EnBW and Watt
EnBW Energie Baden-Württemberg AG

“For many years the trade fair data from FKM has been crucial to our decision-making whenever we evaluate trade fair platforms within our company. Visitor and exhibitor breakdowns supply basic statistics which are indispensable when selecting a trade fair as a sales platform and which generally are essential as a marketing tool.”

» A rapid and complete overview of important information
Robert Sarga

Head of Servicecenter Media and Communication
BASF SE

“An analysis of FKM’s figures provides us with a rapid and complete overview of important information which we incorporate into deciding whether to take part in a fair or not.”

» A solid foundation for formulating individual objectives and a subsequent analysis
Gabriel Striebel

Head of Trade Fairs, Events and Corporate Publishing
ABB AG

“FKM’s figures and the statistical survey provide a reliable basis for discussing whether or not to take part in individual trade fairs. They also offer a solid foundation for formulating individual objectives and a subsequent analysis.”

» An outstanding basis for an initial assessment of a fair’s potential
Nils Passoter

Head of International Fair Management
Weidmüller Interface

„We make use of FKM s figures in particular for planning our annual trade fair programme. This reliable and certified data provides an outstanding basis for an initial assessment of a fairs potential.

50 years FKM
FKM 1967 Anuga Köln

A partner to industry for five decades

In 1965, six exhibition companies agreed to set up uniform standards for determining exhibition statistics and visitor numbers, and in 1966 FKM was founded.

Read more of our story here.